About us
Innovation for Europe.
rednea is an AI phone agent that answers calls around the clock for small businesses, practices and trades across Europe, books appointments and sends you a written summary of every call.
rednea was known as fonea until September 2026. Same company, same team, same phone numbers — only the name is new. More about the name change
The team behind rednea
Two serial entrepreneurs, one mission: making businesses more reachable.
rednea started in March 2026 as a side project for the Swiss market and is now a company in its own right, based in Lachen SZ. It began with an everyday problem: when you call a tradesperson or a practice, you often can't get through.

Semir Jahic
Founder & CEO
Serial entrepreneur who has worked with companies like Salesforce and a range of Silicon Valley startups. Semir founded rednea to bring that same product velocity to businesses of every size — making them more reachable with modern AI.
LinkedInJosé Vicente Ruiz Cepeda
Founder & CTO
Serial entrepreneur and Fulbright Scholar who studied at the University of Illinois Urbana-Champaign and Columbia University, earning a Master’s in Computer Science. José has built multiple tech ventures and now architects the platform that keeps your business reachable.
“Whenever I try to reach tradespeople, small businesses or others, sometimes you just can't get through — or you've called outside business hours. That's frustrating for customers and lost revenue for the business. It's exactly the kind of problem AI can solve, and that's why we built rednea.”
— Semir Jahic
Our Mission
Every business deserves a professional phone reception — around the clock, in every language your customers speak. rednea makes that possible, without extra staff or complex technology.
What rednea does
Answers calls, around the clock
rednea picks up every call, including evenings, weekends and when several customers call at once. Callers get a friendly greeting and their request is taken down in full.
Books appointments
rednea books appointments straight into your calendar during the call, for example Google Calendar or Microsoft 365. The appointment is in, without you picking up the phone.
Forwards what's urgent
Following your rules, rednea forwards important calls to the right person or takes down a callback. What can wait, waits; what's urgent reaches you right away.
A summary after every call
After each call you get a summary by email with the caller's name, number and request. Every call and its transcript is in your dashboard.
In your customers' languages
rednea speaks English, German, French, Italian and Spanish. It detects the caller's language automatically and replies in it.
What makes rednea different
Data stored in Switzerland
All customer data, call transcripts and recordings are stored in Switzerland, whose data protection the EU recognises as adequate. rednea complies with the GDPR.
Cancel monthly
No annual contract, no minimum term. You pay month by month and can cancel at the end of any month.
From 90 a month
The Basic plan costs 90 a month in your currency (£, € or $), with 300 minutes of talk time included. A part-time receptionist costs many times that.
Set up in 30 minutes, by us
We set up your assistant with you, free of charge and with no new hardware. You forward your existing number and you're live.
A direct line to the founders
At rednea you don't end up in a call centre. The founders handle support themselves.
Who uses rednea
rednea answers hundreds of calls every month for small businesses. It helps most where the phone rings a lot and nobody has time to pick up:
- Trades such as plumbing, heating, electrical and general building services that can't answer from the job site
- Physiotherapy practices and practice groups with several locations
- Medical and specialist practices
- Veterinary practices
- Service and repair businesses with a hotline, for example for medical equipment or printers
- Fiduciary and property management firms
Customers who rely on rednea
Dreier Allround Services
General building and trades services
“We keep getting great feedback about the AI assistant. On behalf of Dreier Allround Services, thank you for the excellent advice and the fast setup of the AI.”
start.physio
Group of physiotherapy practices in western Switzerland
“We're an SME, so we need to keep costs tight but still provide a good patient experience while respecting data protection laws. I'm very happy to have found rednea, as it ticks all the right boxes. On top of that, their team has been extremely supportive.”
DruckerDoktor
Printer and plotter service in Zurich
“The service from rednea is simply great. I no longer need any extra assistance and save considerable costs as a result. Emails and messages are forwarded straight to my phone immediately – fast and easy.”
How rednea works with you
Onboarding
We talk through your business, set up the assistant for you and test it with you. Then you forward your number; the whole thing takes about 30 minutes.
Founder-led support
Questions and changes go straight to the founders. Reach us by email at info@rednea.ai.
Ongoing changes
Change opening hours, the greeting or instructions yourself in the dashboard, or have us do it. Changes apply from the next call.
Key facts
- Company
- rednea (formerly fonea)
- Type
- AI phone assistant (software as a service)
- Founded
- March 2026
- Founders
- Semir Jahic (CEO), José Vicente Ruiz Cepeda (CTO)
- Headquarters
- Lachen SZ, Switzerland
- Website
- www.rednea.ai
- Core offering
- AI phone assistant that answers calls, books appointments, forwards urgent calls and sends a summary after every call
- Pricing
- Basic 90/month (300 minutes included), Professional 290/month, Scale from 590/month, in £, € or $ depending on your market
- Contract terms
- Cancel monthly, no minimum term
- Languages
- English, German, French, Italian, Spanish
- Data storage
- Switzerland
- Support
- Founder-led
- Notable customers
- Dreier Allround Services, start.physio, DruckerDoktor
- Call volume
- Hundreds of calls every month
- Social
Frequently asked questions
Who is behind rednea?
rednea was founded in March 2026 by Semir Jahic and José Vicente Ruiz Cepeda. The company is based in Lachen SZ, Switzerland.
Was rednea previously called fonea?
Yes. rednea was called fonea until September 2026. The company, the team and the phone numbers are the same; only the name is new.
Where is my data stored?
All customer data, call transcripts and recordings are stored in Switzerland, whose data protection the EU recognises as adequate. rednea complies with the GDPR.
How much does rednea cost?
The Basic plan costs 90 a month in your currency (£, € or $), with 300 minutes of talk time included. rednea is month-to-month, with no minimum term.
How quickly is rednea ready?
In about 30 minutes. We set up the assistant with you, then you forward your existing number.
Calls reimagined, with rednea.
Try rednea yourself and experience how your AI phone assistant automates calls and frees up your team — simple, efficient, around the clock.
Get started